As it empties, we take note. Perhaps our habits briefly change; we draw more sparingly, and inevitably refill the vessel. But we cannot ignore the limitations of a finite water fountain.  

That's resource management.

Our cities, markets, activities, and lifestyles depend on our capacity to manage resources, though all too often operate on a false premise of “reasonable” extraction, exploitation, or impact. Nobody wants the jug to run dry, but we hardly glance at the jug.

Garrafón is a creative studio using story and imagery to draw more eyes to the waterline—whether it's cinema, science, social justice or a simple dose of wonder.